1. It’s really not about you.
Huh? Yeah. It’s about your readers.
While you are wonderful (truth) the bottom line is, a visitor wants to know what you have to offer them. Therefore, the very first part of your About page should answer this question: What problem does my blog solve for my readers, or what will someone gain from reading it?
Do you offer advice? Entertainment? Hope? Tips? Make it clear why they should come back. And make it clear really quickly. Like within the first couple of sentences.
2. Make it sticky
Once you’ve stated why they should read, next show them what to read. Use the second part of your About page to provide plenty of opportunity for a visitor to dive in and experience your blog.
As bloggers, we should never miss an opportunity to link to other posts/pages on our blogs (this is called “internal linking”). Your About page is one time to link internally. Choose some of your best or most popular posts, incorporate them smoothly into the conversational tone of your About page and link!
If someone lands on your About page, they usually do so because they want to know more. Don’t just say, “Hi, here’s my life’s story. The end.” Instead, give them many opportunities to explore further.
3. Tell them about yourself
Ideally you’ll weave your personality throughout your About page. The key here is to share the part of your story that’s relevant to your readers and relevant to the topic of your blog.
The facts about where you went to college, what your favorite food is or where you grew up can provide a nice glimpse into your personal life, but put these at the end of your About page, stated briefly and succinctly.
Of course, these types of facts should most definitely be stated more prominently if they are directly related to the topic of your blog, or if they are of unusual interest, like, “I grew up on an island in the South Pacific, raised solely by birds.” Now that would be interesting.